National Furniture manufactures basic, durable home and office furnishings.  Principal among these is a line of hardwood desks, dressers, bed-frames, dining room tables, chairs, credenzas, coffee tables, and home entertainment centers.  In addition, National Furniture purchases lamps, mattresses, and a few other auxiliary products from other manufacturers for sale in it’s retail showroom locations.

The typical wholesale customers are retail department store chains.  The company's typical retail and service customers include upper-middle class residents of the tri-state area who seek to maximize the purchasing power of the interior-decorating budget.  These customers are attracted to National Furniture because it has a reputation for quality products, and many are second generation clients.  These loyal customers have consistently provided National Furniture with annual sales of over $10 million in each of the last seven years.

National Furniture intends to expand it’s customer base in the tri-state area by aggressively promoting the additional value of consulting services it now provides and by capitalizing on it’s reputation more extensively.  A complete retraining of the sales force coupled with significantly increased advertising expenditures will accomplish this objective.